We're back with Wayne Ford ‘Sociable Video Training‘ Video Coach! Working as an Los Angeles video producer and director by day he has worked hard to take everything he’s learnt over the past near-decade and bundle it all into a incredible learn how to make YouTube for Business training system.
Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!
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Why does video work to gets buyers to make purchases or take the first step to making the purchase?
WAYNE FORD: I'll let you in on a secret that's getting out quickly: Video is the most user friendly and engaging way to communicate the story of your business, product or service to a viewer.
A quality intro or explanation video will do most of the preselling work for you by answering the questions the viewer has while watching. Creating video content consistently will keep bringing your audience back to your properties and give them more opportunities to check out what you are offering.
Here’s an excellent example I came across today while searching for new glasses frames.
At the online store of Warby Parker I noticed they have some sort of Home Try On program. I was intrigued but wanted to know more and I found myself on the page below with an entertaining video that explained how the service worked.
Fun video huh?
The video not only made me laugh (which connected me subconsciously more to the company) but also answered my questions on how it worked.
The result – my five pairs to try on for free are in the mail and it’s very likely I will purchase one of them.
Is it proven that video is good investment and will pay off? How?
WAYNE FORD: Video is beyond a good investment, here’s one recent statistic that proves it.
” 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. “
Wow, that's a huge chunk of consumers. The real root of this stat is that video helps connect and build a relationship with followers. Think how that applies to your audience and you/
This relationship and your constant interaction with your followers will build you customers for life. Rather than trying to make one quick sale you are more focused on a long term goal of building an audience, a social media following and a contact list that you can continue to market to over and over again.
Because of the valuable video programming you are offering your call to action to have the follower do something that benefits them and your business becomes a very natural process.
It makes a whole lot more sense than trying to cram a product down someones throat saying “Buy this! You need it!”