With near 1.5 million views on YouTube to date, Andrew Cohen’s UBC Lipdub Video is a shining example of how to reach for the sky – literally! The University of British Columbia in Vancouver, which had merely a supportive role, has benefited from the most effective marketing tool in their history, a viral video. A [...]

Welcome Shawn – it’s great to have a chance to sit down with you a year after the release of UVic Lipdub Canadian Video! SHAWN SLAVIN: Thanks, it is great to reminisce about this experience as well. My name is Shawn Slavin and I am a recent graduate of the University of Victoria. In the [...]