REEL MARKETER: Thanks for sitting down to do the interview, Shurajit! Tell us a bit about who you are, where you are from, and where you are now and what you do! SHURAJIT GOPAL: Thank you! It is a pleasure to be here with you! I am from Chennai, the old name is Madras, in [...]

What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 3-5 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the interest of future clients.