Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!

As you’ll plainly see, Wayne is the real deal, and knows how to explain the nuts and bolts of theory and production to business owners in easy to implement and understand methods. Let’s get back to it!

Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase. Please do not spend any money on any product unless you feel you need them or that they will help you achieve your goals. – Editor

Wayne Ford, Video Coach

Everyone loves gear! Any particular video bits do you recommend for a beginner?
WAYNE FORD: I love recommending great gear – I see Jon Cambourne already wrote a great Top 10 DSLR video accessories list here too, that’s a good start. As for my personal recommendations, let me hit up the 3 main pieces of a good setup:

VIDEO CAMERA:
I love the Canon 5D but it is expensive and most likely not in your budget to begin with (remember you could rent or buy used). For a cheap handheld camcorder that has a mic jack (which is rare) check out the Canon VIXIA HF R400 which retails for about $300.

Some people have had great results shooting video with an iPhone 4S or 5 (better). If you want to try that route make sure you light really well and use the Filmic Pro App to lock exposure and focus.

AUDIO GEAR FOR VIDEO:
I always record audio separately using the Zoom H4n but they also make a cheaper Zoom H1, or an even more affordable option is a Samson GoMic that costs around $40.

LIGHTING FOR VIDEO:
As I mentioned above a great first light is a Ring Lamp Light.

There are also cheaper soft box kit options or you can use worklights from Home Depot or China Ball lanterns work as well.

During the production of the Sociable Video course I used the Teleprompt+ app for my iPad and used my the remote on my iPhone to control.

This method worked well.

So true. What are the top video tips you have for a newbie starting out to create their very own video?
WAYNE FORD: My top tip for video marketing newbies is to not be scared or worried about making mistakes and just dive in!

Experiment, try things, shoot tests of yourself and those actions combined with learning the key strategies in my Sociable Video course will really jump start all of your digital marketing efforts!

Focus first on creating one explainer or product demo video that you will feature at the top of your website. Use the animation techniques I talked about above or make a screencast (the course has 2 videos on how to make awesome screencast videos).

Learning Video Online Course

Then collect the 10 things people ask you most about your business and answer them on camera in some sort of authentic and simple setting.

There are episodes on setting up a small studio, how to lite it, how to speak on camera and also an episode on why you should usually avoid green screen (but also how to use it when you need to).

You can then chop this footage up into several video vignettes (using editing techniques discussed in the course) and you can release them on your blog, your social media properties and on YouTube.

Most people are surprised at how doable video production is and excited by the comments and response once they start posting videos!

The Sociable Video Training Course is results driven so you get some “wins” early on which motivates you to create more too!

” Experiment, try things, shoot tests of yourself and those actions combined with learning the key strategies in my Sociable Video course will really jump start all of your digital marketing efforts! “

- Wayne Ford, Video Coach, Sociable Video

Check back next week for more great tips from Wayne Ford!

Wayne Ford on Google+

The post Recommended Gear for the Beginner Video Creator appeared first on ReelMarketer Video Marketing Magazine.

A ‘keyword’ is whatever someone types in the browser. They can type in ‘turkey’ or they can type in ‘how to roast a turkey.’ When you create your list of top keywords, you want to be sure to include common keyword phrases people are using.

Before you can start your keyword research, you need the right tool. There are two primary tools on the market, Google Adwords Keyword Tool and Market Samurai. The Google tool is easy to use and it’s free. Market Samurai is a bit more robust although there’s a subscription rate.

Open the Google Adwords Keyword Tool or Market Samurai. Follow these steps to create a high quality keyword list:

Natural Keyword. What is the #1 keyword you imagine people would type in to find your site? It could be ‘car repair shop,’ or it could be ‘transmission.’ Type it in and see what comes out. Write down all the entries that either have high numbers or that others are not optimizing for. Only those that are relevant to your website should be included.

Top Keyword Search. From your shortlist, you will probably find a keyword that rises to the top. It will be relevant and will have excellent search results. Do a second search using this keyword. This will give you a related list. Cross check this list with the one you just made. Add any keywords you missed.

Competitor’s Keywords. Do a Google search for your top keywords. What is the #1 website that shows up for this search? Copy the URL and paste it into the Google Keyword Tool in the appropriate field. What related keywords appear for this website? Cross check them with your list.

Keyword Phrase List. From your list, pull out all the top keyword phrases. Order them. The ones at the top will have the highest numbers but the least competition. Highlight the top 5 or 10.

Keyword Word List. Now pull out all the individual words that keep appearing. This should give you a list of another 10 or so keywords. You can use these individual words throughout your site. For example, if you discover ‘car’ is very popular amongst your target market but ‘truck’ or ‘van’ or ‘automobile’ isn’t, use ‘car’ instead of these other related words whenever you can.

Depending on whether your target is local or international, you’re going to use this list differently.

If you’re local, you’re going to probably optimize for a larger number of these keywords because the competition is not quite as fierce for them. If you’re international, you’ll probably want to focus on the #1 keyword phrase for now and pepper your site with the other phrases and individual keywords just to make sure they’re represented.

If you’re selling something online, you’ll want to use keyword phrases that indicate people are looking to buy. ‘Telescope Reviews’ is likely more useful keywords than ‘Star Gazing’ because the people who are using the word ‘reviews’ are in the market to buy, while those looking to ‘star gaze’ are only searching for information. It’s a lot easier to convert someone who is in the buying mood than one who is not. Consider using keywords such as review, compare, sale, and free (if it’s in your business model to up-sell people who want to try something out for free).

You want to make sure you can compete for your primary keywords.

Don’t optimize for a keyword that has a lot of competition.

For example, if there’s a keyword with only 10,000 monthly searches but it has very little competition, it will be easier to rank for it than one with 1 million searches that everyone is optimizing for. ‘DIY iPhone camera lenses’ probably has very few people searching for it. It will be relatively easy to optimize for this keyword. ‘iPhone cases’, on the other hand, is going to be fiercely competitive.

Come back next week for more Search Engine Optimization tips!

The post Understanding Search and Keywords: Maximizing Relevance appeared first on ReelMarketer Video Marketing Magazine.

Great to be sitting down with you! For those who’ve not heard about your initiatives yet, tell us who you are, and what your organization does professionally?
MATT GIBBS / SPARKREEL: Thanks for having me on!

SparkReel is a Video Crowdsourcing Engine for brands, publishers and events. SparkReel’s platform simplifies the process of video sharing and seamlessly builds community video hubs into a Facebook page, website, blog, mobile app or all of the above.

We like to think of SparkReel as the key for brands to unlock user-generated video content. Leveraging our platform for any audience-driven video effort will not only maximize fan or customer engagement, but it will drive valuable insights and outcomes.

How is your company’s service unique?
SPARKREEL: Our patent pending Video Crowdsourcing Engine is what sets us apart. It’s fueled by 3 things: Simplicity, Community and Engagement.

1. Simplicity: Sharing videos made super easy, no matter how tech savvy someone is or where their videos live (phone, desktop, cloud, YouTube). We pride ourselves in minimizing the time-to-share for a user by reducing the number of steps involved.
2. Community: All submitted videos go to a brand’s vibrant video sharing community, which we call a “Reel.” A Reel is a collaborative video hub that can live on a brand’s Facebook page, website, blog, mobile app, or all of the above!
3. Engagement: Interactivity amongst the brand and its fans that keeps them coming back and drives key insights and outcomes.

The short version is that SparkReel will maximize audience participation, give brands control of the content & experience, and drive business results. All with user generated video!

SparkReel Sharing Video Collaboratively

Why has mobile video taken off?
SPARKREEL: The evolution of mobile devices and LTE mobile networks has set the stage for mobile video sharing to become a mainstream form of content sharing. Whether people realize it or not, that smartphone in their pocket is a video camera that allows them to capture and share rich moments. This has led to a number of consumer-targeted video sharing apps being developed, which we love. The more apps and startups that generate buzz around mobile video sharing, the more relevant SparkReel becomes for brands and publishers! We’ve built our technology to be the ultimate video intake engine that can aggregate fan videos from every device and any platform, and then place that content directly into a brand’s fan video community.

Rather than a brand hinging video engagement on a single platform, SparkReel can open up the experience to 100% of the video sharing audience and increase each user’s propensity to share content in doing so!

Do smartphones shoot good-enough quality video to be taken seriously?
SPARKREEL: Absolutely. Most smartphones actually shoot higher quality than what’s truly needed for web or mobile viewing. Whether you’re sharing a baby video with family or a contest video with a brand, the act of simple sharing is more important than high definition.

How are content creators involved, and how do they benefit?
SPARKREEL: To SparkReel, everyone with a smartphone is a content creator. We provide brands and publisher’s with the platform to easily activate that smartphone’s video camera on their behalf. The content creators – fans, customers, readers or whatever a brand may call them, benefit in many potential ways. It can be through winning a contest or tangible rewards, being a part of their favorite brand/publisher’s digital community, interacting with other fans, being challenged creatively, becoming a brand influencer, and many other ways that is unique to video.

Name a few projects that have benefited from being contributed.
SPARKREEL: A few of our initial partners are Men’s Fitness Magazine, Keystone Mountain Ski Resort, Muscle & Fitness Magazine, Microsoft BizSpark, and Verizon for the Iron Man 3 movie release.

SparkReel powered Men’s Fitness Magazine’s inaugural Fit Man On Campus Challenge, which was sponsored by Vibram Fivefingers Shoes. This was a competition that put college fitness fanatics head to head in video-based challenges to win the crown of Fit Man On Campus. SparkReel simplified two key things in this promotion – the video sharing process for contestants and the video aggregation and display process for the Men’s Fitness digital team.

For Keystone, we built a user-generated video contest Reel directly into their Facebook page for skiers to share top moments captured on the mountain. This hub provided Keystone with a hub for fans to share and interact through video, which is a big step up from relying on content scattered across numerous fans’ personal video sites.

For Verizon FiOS, we powered a fan video contest built around showcasing “superhuman moves” for the chance to win VIP tickets to the Iron Man 3 red carpet premiere in Los Angeles.

 What is it about video that ultimately gets people to buy?
SPARKREEL: In our case, it’s because SparkReel can make user-generated video a part of a brand or publisher’s digital marketing and engagement mix. The platform is so easy to integrate and so easy for fans to use, it really breaks down the barriers that previously prevented brands from harnessing the value in user-generated video. Plus, user-generated video is a perfect complement to a brand’s in-house video strategy. In fact, comScore did a study that shows that when working together, professionally produced video content and user-generated content boost brand affinity and sales effectiveness.

What evidence can be pointed to to prove that the return on investment for video is worth it?
SPARKREEL: Driving positive ROI through audience-driven video starts with defining key business objectives up front. Some partners may be engagement-focused and all about maximizing the # of videos uploaded, viewed, shared in social media, commented on, etc. Others may be all about lead generation, driving product mentions in video, or pushing users into ecommerce.

Whatever the objective may be, we will work with the client to tailor the campaign, calls-to-action, and engagement/gamification elements to drive success and ROI.

How does video advertising for online differ from ‘old school’ print and TV advertising?
SPARKREEL: We feel like we’re in a different bucket than standard online video advertising since SparkReel is all about driving brand engagement through video sharing, consumption and interaction. We optimize each client’s community to provide the best user-experience and keep fans engaged, which means no pre or post-roll video ads.

SparkReel clients do have the option to customize an actionable end-tag for each video, which is a static branded graphic that appears at the end of every video submitted to their community.

What are strengths that online advertising offers over traditional advertising models?
SPARKREEL: I’ve always been a big believer in the power of digital, as my career has spanned from digital agencies to social media on the brand side.

1. Hyper-targeting – super specific targeting to reach who matters most. I love that the challenge is on the creative to get the target’s attention
2. Captive audience – for video ads. I might hate pre-rolls before watching sports highlights on ESPN.com, but I watch the ad
3. Accountability – real-time insights and analytics that can be proactively acted upon

What are the top tips you have for someone shooting pro-quality looking video using a smart phone?
SPARKREEL: Great question, as most people just learn as they go! Here are my top suggestion for iPhone operation:

1. Orientation – hold the phone horizontally when recording
2. Stability – a tripod, flat surface, or a steady hand make a big difference!
3. Duration – for web or mobile videos, shorter is always better
4. Lighting – if you’re setting up a shot versus capturing an impromptu moment, make sure the lighting is optimized
5. Microphone – know where your mic is located so that you don’t accidentally cover it up while recording

Since stability and focus are so important, definitely the Joby GripTight GorillaPod Stand and the Woxom Slingshot Smartphone Video Stabilizer as listed in your iPhone Video Creator Gear Guide.

Where is the world of online video marketing headed?
SPARKREEL:  Mobile video is on a similar track to that of text messaging last decade. It will continue to grow as a communication medium for consumers as well as a medium for connecting brands and fans/consumers. I think we’ll continue to see an increased focus on effortless video sharing. Wearable camera devices like Google Glass and other devices may play an interesting role in that.

We’ll also be able to analyze and extract value from deeper and more complex data driven by user generated video then ever before.

Glad to have you on, and that we’re finally able to get your company featured as part of the ReelMarketer interview series! What are the best way for someone to get started with your company to see if your services are a fit?
SPARKREEL: Thanks so much for having me!

To learn more about SparkReel, please watch the video below and then visit: www.sparkreel.com/brands - thanks for having me on ReelMarketer!

Reel Marketer on Google+

The post Sharing Video Collaboratively with Groups, SparkReel appeared first on ReelMarketer Video Marketing Magazine.

So this is very exciting to be featured!

My name is Grant Roberts and I am the V.P of Marketing, Operations and Video Development at Property Tube. PropertyTube.com is a free video marketing platform specifically designed for the Real Estate industry, matching buyers with sellers across the world.

Thanks Grant, glad you’re finding value in our publications! What unique benefits does your company offer to business clients?
PROPERTYTUBE: The Property Tube platform allows sellers the ability to manage and market all their property videos from a free account. There are three different account types: a Private Seller account, a Realtor account and a Real Estate Office account. The Private Seller and Realtor accounts are for individuals, where as the Real Estate Office account is set up for agencies, teams or companies with multiple Agents!

Realtor & Real Estate Offices accounts are seen as Channels on Property Tube.

These channels are fully customizable and allow you to showcase all your property listings for sale or rent.

Once you’ve signed up for your free account you can start uploading “Property Videos” to your channel. During the upload process you will be required to add Property details to the listing ie: price, location, bedrooms, bathrooms, size etc. this information goes into our search engine, allowing the browser to search for property, “for sale” and “for rent” by location. Another fantastic feature is that Realtors and Real Estate Offices can upload “Profile Videos” to their channels. These can be any other type of video, promoting the Agent, company, area, market, video blog etc. These “Profile Videos” show up on the right hand side, on every page of a clients’ channel: View Example 

We also offer a video strategy product for larger Real Estate companies with more than 50 listings, called Convert It Video.

This is a unique system that we have developed for companies that simply don’t have the time and money to create videos for all of their listings and manage a full video portfolio on Property Tube and You Tube. Convert It Video automatically creates videos, using the images displayed on a client’s website for all their listings. The videos are then automatically uploaded to the client’s Property Tube channel and their YouTube channel.

These videos are optimized for maximum SEO benefits and the entire portfolio is checked and updated on a daily basis, ensuring an up to date video portfolio at all times. We then provide the client with a live “embed code feed” allowing them to automatically embed the videos onto their website.

We also have a Videographer Network on Property Tube, for clients that are interested in hiring a professional to create videos for them.

Are many tenants seeking rental spaces asking for video, and if so, how is this an opportunity for the landlord to capitalize on?
PROPERTYTUBE: I think it goes beyond just tenants looking for rental spaces. The whole world is asking for video. In today’s world, 72 hours of video are uploaded to YouTube every minute. Video is everywhere! People are now accustomed to watching videos on computers, laptops, tablets and phones.

Video is convenient and can save the buyer and seller, the hassle of driving out to a property, only to be disappointed because the pictures that showcased the property, did not provide the correct representation of the size or the feel.

Virtual Tours vs Video Tours and Real Estate Online Marketing

With this being said, using video is a huge opportunity for landlords, sellers and Real Estate professionals to stand out and get a step up on their competitors.

Best of all, it’s inexpensive!

You can make a video, with a iPhone, digital camera, iPod Touch, iPad, GoPro or your own videographer etc.

You can upload to You Tube for free, to Property Tube for free and embed and share for free!

Very straightforward.

Why video? Video has been around for a long time in various mediums already – why is it suddenly important now?
PROPERTYTUBE: As video technology has improved with the introduction of free, easy to use, video editing software and more ways to actually capture video footage, using multiple electronic devises, as well as more efficient video uploading and sharing sites.

Video has now become the dominant medium online and is projected to make up 86 percent of online traffic by 2016.

What are the top 3-5 reasons why a landlord or realtor should have video of their property?
PROPERTYTUBE: I would say the number one reason would be to showcase the property in it’s most real form. Using video footage can give the viewer an accurate look and feel for a specific property. This saves time for both the buyer and seller.

Another benefit to using video is the ability to stand out from competitors that aren’t using video.

Also, introducing video provides a better, more appealing way for the consumer to view property online and allows professionals to adapt to the future of online business.

Taking advantage of the relatively new opportunities of Video SEO! http://www.reelmarketer.com/2012/11/10-ways-to-optimize-keyword-tags-for-video-seo/

How should a business get started with video? OR Is Do-It-Yourself (DIY) a good starting solution for businesses?
PROPERTYTUBE: The best advice is simply that if a Realtor or Real Estate office has the budget to shoot a video with a professional videographer they should get started this way.

However, if they don’t have the budget the DIY approach is a good place to start. Videos can be created using pretty much any video recording device and edited using inexpensive video editing software like iMovie or Windows Movie Maker.

To get started I would recommend using any digital camera that records video and a tripod for stability.

Agent Profile Videos are quick and easy to create.

All you would need is a tripod and an iPhone, as these videos don’t require movement, they would be more of an interview style of video. Newbie’s to DIY video must be willing to learn and continually try and improve their videos each time. If they give up they’re simply falling behind every other realtor that persists and eventually gets it right.

Always remember as a real estate professional you are ultimately trying to sell listings and make money so it is important to make sure your DIY videos are presentable.

Is it rational for newbies to be intimidated with the idea of learning video for business?
PROPERTYTUBE: I think it’s understandable, due to the fact that when uninformed, people immediately think that video is too expensive and too technical for them. That’s where websites or eMagazines like yours play a huge roll in educating users and putting these initial fears to rest.

All they need to do is browse your site and read some articles to find out everything they need to know.

This article is a great start: Video Marketing Strategy 101: Beginner Video Marketing

What are the most common issues that you typically see property owners getting flustered with?
PROPERTYTUBE: I think the length of video is important.

Too many video marketers are creating property videos that are too long. Keep it short and sweet. This will keep the viewer engaged throughout the video!

When uploading to YouTube it is very important to create appropriate headers and tags for your video. This will greatly improve the video’s SEO benefits. You want your video to be found in search engines.

Once the video has been uploaded it is very important to “share” it. The best ways would be to post your video to social media sites for more exposure and even better to embed your video onto your website.

Name a few projects that have benefited from your involvement?
PROPERTYTUBE: We have recently integrated our Convert It Video system with South Africa’s leading property portal, Property 24. Now, videos created for our South African clients are automatically uploaded to the Property 24 network as well as You Tube and Property Tube. http://www.property24.com/Marketing/ConvertIt/

Remax Southern Africa has integrated this new system to their website and YouTube videos are now automatically embedded onto their listing pages. The introduction of an up to date video portfolio on Property Tube, You Tube, Property24 and their website has lead to a tremendous increase with regards to their online presence, video SEO and ultimately online sales.

Why does video ultimately get buyers to buy?
PROPERTYTUBE: Watch this video: http://www.propertytube.com/us/watch/8O#.UYluyI5_iwA

Is it proven that video is good investment and will pay off?
PROPERTYTUBE: The proof is in this video: http://www.propertytube.com/us/watch/kjA#.UYlvE45_iwA

What are practical tips that should be heeded before shooting a property video?
PROPERTYTUBE: Firstly, stage the property.

Second, make sure that the lighting is good. Turn on all the lights and make sure the televisions are on and the ceiling fans are on. You want to try and capture as much movement in your footage as possible.

Third, make sure that you hold the camera as steady as possible.

A tripod is a good idea for stability and you can also hold the tripod with the camera attached, if you want to move throughout the property.

And lastly, keep your videos short and to the point!

How and where should videos be shown so the right people will see them?
PROPERTYTUBE: We have a video tutorial titled “How to market your videos with PropertyTube.com”.

What video gear do you recommend for a video producer?
PROPERTYTUBE: My favorite product for beginners is the Bescor MP-101 Motorized Pan Head. I have used this product and it is perfect for capturing smooth panning across a room or property.

It comes with a remote control and can run on batteries for easy maneuverability – very smooth shots!

Where can a reader go to try out/learn about your product/service?
PROPERTYTUBE: ReelMarketer Readers can watch our tutorial videos and learn about how Property Tube works too.

Glad to have you on, and that we’re finally able to get your business featured as part of the ReelMarketer interview series! What are the best ways for someone to get started with your business to see if your services are a fit?
PROPERTYTUBE: The best way to get started with Property Tube would be to sign up for a free account here: Sign Up with Property Tube

Then, if you already have videos to showcase start uploading.

If you need to hire a professional videographer you can find one here: Find A Videographer

If you decide to take the DIY approach, keep it short and sweet and make sure the camera is steady.

Thanks again for featuring us in your interview series, we are proud to be here. If your readers would like to learn more about PropertyTube.com here is where to find us:

Twitter:  https://twitter.com/PropertyByVideo
Facebook: PropertyTube Facebook
LinkedIn: http://www.linkedin.com/profile/view?id=188640319&trk=tab_pro

Reel Marketer on Google+

The post Selling Property using Online Video, PropertyTube appeared first on ReelMarketer Video Marketing Magazine.

Wayne Ford, Video Coach

Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!

As you’ll plainly see, Wayne is the real deal.

He knows how to explain the nuts and bolts of theory and production to business owners in easy to implement and understand methods.

Let’s get to it – overcoming the top six fears of do-it-yourself video producers!

Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase. Please do not spend any money on any product unless you feel you need them or that they will help you achieve your goals. – Editor

Overcoming Top 6 Fears of Video Production

Everyone’s really looking forward to hearing your solutions to the six fears that video producers have! So, how can a beginner learn to overcome these problems?
WAYNE FORD: I’ll tackle each of the six issues:

• 1. Solution for Fear.
  The fear of being on camera is a very natural apprehension that most people have. You can fairly easily become conditioned to overcome this with practice and a shift in your state of mind. Episode seven of my course goes into this further and talks about the trick I use to not be a nervous wreck in front of the camera.

• 2. Solution of lack of Money.
  You don’t need any money to get started. You can easily create screencast or animated videos for under $20! Or you can get started with a ‘vlog style’ series that uses a webcam. Even for a well lite and quality sounding video shot with a video camera there are affordable options. I’ll mention some specific beginner equipment below and also the Sociable Video course includes three videos that go over a ton of options for any budget.

• 3. Solution for Lack of Knowledge.
  You can get started shooting and editing by just learning a few simple techniques. Your videos don’t have to be elaborate works of cinematography. Very simple setups with the camera on a tripod and edited with a few quick subtle transitions can do the trick. You can then always advance from there as you learn more about your gear and editing software.

There are also some key pre-production and production techniques you can implement that will save you a ton of time when editing later. I go over all of that in my course as well as the right settings to export your videos in so they play great on all mobile devices.

How to Make Video, Examples: Wayne Ford

• 4. Solution for Lack of Time.
  I’m not gonna lie here, making videos can be a time consuming process, but it’s far far faster and easier now than it’s ever been. I’ve made a ton of mistakes over the years that have cost me several hours to fix or have had to do reshoots. Now my shoots are well oiled machines and my editing skills have become very efficient as well.

Video production does doesn’t need to take over your life. You can do what’s doable for you and using the knowledge you learn in the course (and from my mistakes) the process can become very smooth and painless very quickly.

• 5. Solution to get Good Ideas.
  I think this is piece of the puzzle is often overlooked or brushed over. The creative creation of your content and the format of which that content is presented is a very important step to spend time on. In the Sociable Video course I show you how to easily find a ton of topics that people in your niche market are wanting to know more about.

Creating Video Titles Examples and Coaching

• 6. Solution for Getting Video Traffic, Creating Good Distribution.
  As I’ve mentioned above YouTube is not yet the ideal playground for most businesses but all demographics are growing on the site. It’s also the number 2 search engine and where a billion set of eyeballs are every month. In the course I will show you how to get the most from YouTube through collaborations, paid views, proper meta-tags and how to push viewers back over to your own website.

It can be done - really!

There are tons of examples out there that other people have created videos that are great and get traffic, and they’ve all learnt the process – and it can be learnt!

Everyone started from square one, not knowing anything at all – my students are really encouraged when they remember this fact.

Next, I’ll touch on more pressing video questions readers have!

Wayne Ford on Google+

The post Overcoming The Top 6 Fears of Video Production appeared first on ReelMarketer Video Marketing Magazine.

Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!

Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase. Please do not spend any money on any product unless you feel you need them or that they will help you achieve your goals. – Editor

Is it rational for ‘newbies’ to intimidated with the idea of learning how to produce basic video? WAYNE FORD: It’s completely normal (I was intimidated my entire first year of shooting and editing as each situation was a little bit different) but it’s also very do-able to overcome those few learning hurdles. You will make mistakes and that’s OK! The diving in, learning strategies and techniques will be highly beneficial to your business in the long run. You can also always find someone to help you out and the internet is a great resource on every aspect of video production imaginable. When putting my course together my goal was to put all the needed elements into a recipe that was easy to follow for each and every video you create.

The Top 6 Fears DIY Video Producers Have!

What are the top 6 fears of do-it-yourself (DIY) video producers?
WAYNE FORD: I’ve got the 6 top problems new DIY video marketers face here…

1. Fear. “I don’t like being in front of the camera. I get really nervous!”
2. Lack of Money. “I don’t have enough money for equipment.”
3. Poor Knowledge. “I don’t know how to shoot & edit.”
4. No Time. “I don’t have the time to create videos.”
5. No Ideas. “I don’t know what my videos should be about or how I should structure them.”
6. No Traffic. “I put up a video on YouTube and only got 3 views…what’s the point?”

All of these have a solutions which I’ve nailed down and show the workarounds in my teachings, and I address in the next part, Overcoming the Top Six Fears of DIY Video Producers…

Rest assured.. most of the fears are irrational – most fears in life are – and the rest that just have some learning curve, but can be understood.  There’s never been an easier time to benefit from learning and using video marketing than now!

NEXT: Read on to hear how you should go about in Overcoming The Top 6 Fears of Video Production…

Wayne Ford on Google+

The post Top 6 Fears of Do-It-Yourself Video Producers appeared first on ReelMarketer Video Marketing Magazine.

Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!

Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase. Please do not spend any money on any product unless you feel you need them or that they will help you achieve your goals. – Editor

Why does video work to gets buyers to make purchases or take the first step to making the purchase?
WAYNE FORD: I’ll let you in on a secret that’s getting out quickly: Video is the most user friendly and engaging way to communicate the story of your business, product or service to a viewer.

A quality intro or explanation video will do most of the preselling work for you by answering the questions the viewer has while watching. Creating video content consistently will keep bringing your audience back to your properties and give them more opportunities to check out what you are offering.

Here’s an excellent example I came across today while searching for new glasses frames.

At the online store of Warby Parker I noticed they have some sort of Home Try On program. I was intrigued but wanted to know more and I found myself on the page below with an entertaining video that explained how the service worked.

Fun video huh?

The video not only made me laugh (which connected me subconsciously more to the company) but also answered my questions on how it worked.

Wayne Ford, Video Coach

The result – my five pairs to try on for free are in the mail and it’s very likely I will purchase one of them.

Is it proven that video is good investment and will pay off? How?
WAYNE FORD: Video is beyond a good investment, here’s one recent statistic that proves it.

” 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. “

- Invodo Video for Business

Wow, that’s a huge chunk of consumers. The real root of this stat is that video helps connect and build a relationship with followers. Think how that applies to your audience and you/

Vidoes Make Sales and Create Proven Results

This relationship and your constant interaction with your followers will build you customers for life. Rather than trying to make one quick sale you are more focused on a long term goal of building an audience, a social media following and a contact list that you can continue to market to over and over again.

Because of the valuable video programming you are offering your call to action to have the follower do something that benefits them and your business becomes a very natural process.

It makes a whole lot more sense than trying to cram a product down someones throat saying “Buy this! You need it!”

Wayne Ford on Google+

The post Why Videos Make Sales & Create Results appeared first on ReelMarketer Video Marketing Magazine.

If you are getting started with online video, this is just for you. This video is less than 1.5 minutes short and jam-packed with value. Make sure you check back to learn about 6 more common mistakes people make and how to avoid them.

As usual, if you have any questions, please don’t hesitate to ask in the comments below.

Mistake Number 1. Failure to Promote Your Website in Your Videos.

Since the purpose of your video is to promote your business or service, it is absolutely critical to tell your prospects where to go to learn more about you and your business. For each online video you create, I personally suggest putting your business website’s URL in the following places:

a. Title of the video.
Since the title is the first thing people see, make your URL is incorporated into your video title. For example, if I created a video version of this article, I would set the title as “EasyOnlineVideoTips.com | 6 Most Common Mistakes People Make with Online Marketing Videos”.

b. Description of the video.
When publishing your videos to video sharing sites, you are always asked to enter a brief description of the video. I highly suggest you put the full URL of your website first followed by the actual description. Make sure to include the “http://” (i.e http://www.easyonlinevideotips.com) since some sites will make your link clickable (this is true on YouTube).

c. Inside the video.
Using any basic video editing software or the YouTube Annotation feature, add a text box that contains your URL and leave that box visible throughout the video.

If you have created some online videos in the past, now is a great time to spend a few minutes and quickly update them.

Related Article: 10 Tips to Maximize Video Engagement
Related Article: How to Generate Traffic Using Video: Case Study

Do you Know of any other Techniques to Drive Traffic to your Site from Video?

If so, I’d be curious to hear about what methods you use. Please share them in the comments below.

If you have enjoyed this tip, please share it with your friends on Twitter and Facebook by clicking on the buttons below. They will love you for it!

This article was written by Hani Mourra, and you can see the original version of this article published here.

The post Number 1 of the 6 Most Common Mistakes People Make with Online Video Marketing appeared first on ReelMarketer Video Marketing Magazine.

Over the next few weeks question and answers sessions, Wayne will be answering key problems that readers have asked about and presenting newbies with ideas of where to start with video, drawing from the near 5 hours of video, audio and the eBook that come with his course!

As you’ll plainly see, Wayne is the real deal, and knows how to explain the nuts and bolts of theory and production to business owners in easy to implement and understand methods. Let’s get to it!

Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase. Please do not spend any money on any product unless you feel you need them or that they will help you achieve your goals. – Editor

The Power of Online Video for Business

Welcome! It’s exciting to get a chance to get you on as a featured video marketing expert! If any of our readers haven’t already heard of you, please tell us, who you are and Sociable Video!
WAYNE FORD / SOCIABLE VIDEO TRAINING: Woohoo! I’m excited to be a part of this growing community of video marketers on Reel Marketer. I’ve been working in the world of online video content production and promotion for almost 7 years now. First at Buzz Media (now Spin Media) and currently at Alloy Digital.

My day job is producing editorial and sponsored video content for our network of sites and YouTube channels – all video marketing, very ‘Reel Marketer’!

Wayne Ford, Video Coach

Sociable Video is my passionate project dedicated to helping small businesses, startups and other marketers become better at leveraging video content to grow their web traffic, build relationships with followers and sell more.

My flagship offering is my life’s knowledge packaged together into a one-stop-results-driven online video and YouTube marketing training course!

I’m really proud of it.. looking at the big picture, it’s 7 years of knowledge boiled down to the best stuff I can share!

My course, available now, is called the Sociable Video Training Course! It’s basically a brain dump of everything I’ve learned in the past 7 years about what works in the world of digital marketing and how to apply these best practice strategies to your business.

” It’s time! I need to put everything I’ve learned into something other people can benefit from! “

- Wayne Ford, Video Coach, Sociable Video

Screen shot from Sociable Video Training Course

Topics Covered in the Coming Weeks:

• Why Videos Make Sales & Create Results
• Why Videos Make Sales & Create Results
• Top 6 Fears of Do-It-Yourself Video Producers
• Overcoming The Top 6 Fears of Video Production
• Recommended Gear for the Beginner Video Creator
• and more!

I pulled out all the stops to create this course, and I’m so pleased that it’s making people’s lives better, enough so that users are rating it well and leaving great reviews!

It’s so encouraging to see my students grow, and this fires me up to continue refining it and adding to the course!

Check back for the next part of our interview series with Wayne Ford!

Wayne Ford on Google+

The post YouTube for Business Training, Coach Wayne Ford appeared first on ReelMarketer Video Marketing Magazine.

If you are getting started with online video, this is just for you. This video is just over 5 mins short and contains step-by-step instructions on how to use some FREE powerful tools, Make sure you check back to learn about 6 more common mistakes people make and how to avoid them.

If you have any questions, please ask them in the comments below.

Mistake Number 2. Improper Use of Video Tags.

In order for your videos to get noticed and potentially go viral, Google and other search engines must be able to find them.

Since search engines can’t read any text from your videos, they rely on the Title, Description, and primarily on the Tags (also known as Keywords) to find your videos.

The idea here is to associate your video with highly searched keywords, not keywords you think people are searching for. Be as specific as you can and be careful not to go overboard here. I recommend to keep the number of tags between 5 and 10. Here are two easy methods to find popular keywords for your video:

1. Search on YouTube and use the tags from the most popular videos.
2. Using Google Adwords Keyword Tool

Related Article: 10 Ways to Optimize Keyword Tags for Video SEO

Do You use to Find Good Keywords?

If so, I’d be curious to hear about what methods you use. Please share them in the comments below.

If you have enjoyed this tip, please share it with your friends on Twitter and Facebook by clicking on the buttons below. They will love you for it!

This article was written by Hani Mourra, and you can see the original version of this article published here.

The post Number 2 of the 6 Most Common Mistakes People Make with Online Video Marketing appeared first on ReelMarketer Video Marketing Magazine.