We know what you’re thinking and no, it isn’t the latest made-up headline to be featured in ‘The News of the World’ but rather the latest semi made-up headline to be featured on our blog. Unless you live in a cave cut off from all civilisation (which we admit, would certainly be nice sometimes), we [...]
The production and publishing of a video is only half the battle in the world of online video marketing; a truism of course, but sometimes, not fully realized. Driving an action, whether cognitive or behavioural is the raison d’etre of an online video and every tool at your disposal should de deployed in attaining this result. On YouTube, the viewer [...]
Companies in the know are putting video as a marketing priority in their online marketing strategy. Why? To spell out some of what may seem obvious, video connects, builds incredible rapport and provokes viewers more strongly than traditionally available means of advertising. Drawing on tips, suggestions and strategies provided by experts we’ve interviewed here, we’ve [...]
Not too long ago, a guy named Richard Neill posted a comment on BodyForm’s Facebook page where he humorously expressed his feelings about the brand’s marketing campaigns and how he felt they were not only misleading, but based on straight ‘lies’. Richard’s Facebook rant drew attention to the way the brands TV ad’s marketed their [...]
Week ten of Ellen Friedland’s series ‘Tips for Corporate Video Production’ hosted by the New York video producer herself! Back from last week, read on for relevant suggestions on to help you save time or increase production value on your next shoot! Week 10: Importance of Defining Marketing Goals Before Video Production By Ellen Friedland The [...]
For a lot of companies investing in online media, going viral is the dream. It’s a process that raises brand awareness on a massive scale but unfortunately, a lot of the companies that attempt to create a viral video fail. There are a lot of reasons for this and obviously, not every video is always [...]
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