Since the birth of YouTube, video has changed the way people consume content online. Now the second largest search engine in the world (to Google), YouTube boasts over two billion searches per day. The rapid rise of social networking in the B2B space has also given a boost to the use of video as a [...]

New Jersey producer Ellen Friedland conversed with us about the core two production paths that many first time marketers encounter; going solo and producing a do-it-yourself (DIY) video production, or, hiring an experienced professional. Friedland’s breadth of experience is conveyed as she touches on the changing media landscape in this insightful interview! Welcome Ellen, it’s [...]

Neil Davidson shares examples of how to create a winning video marketing strategy through… Rule Breaking! Touching on two examples using Dyson and Zappos, Davidson illustrates how NOT playing it safe can really pay off! The Internet is awash with video content. Most markets are over-crowded or at least feel that way. It is difficult [...]

In the land of online video, views are king. How do you get views, aside from good production budgets? Tell a great story Your target audience is a sucker for a good story. We all are. There are massively successfully consumer-driven industries feeding our society’s appetite for good stories. Constantly new films are produced, magazines [...]