Video marketing has ‘made it’ in terms of professional marketing, and big time. Business to Business (B2B) marketers interested in marketing with Return on Investment (ROI) and increasing their brand equity now must be aware of the proficient ways of using the medium as an effective tool! We’ve all seen far too many poor videos [...]

You’re no doubt aware: quality online videos are increasingly becoming more and more valuable in the world of marketing. Time you get of board? This article will be a great resource for intermediates, and an excellent primer for newbies! Well done video grasps the interest of prospect audiences far faster than comparable static text, images [...]

Promotional Video Marketing has become one of the top forms of communicating to a target audience. While some companies have the budgets to effectively campaign using video, others struggle with the notion. This article suggests solutions for those who wish to make a promotional video but don’t know the ropes.

What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 3-5 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the interest of future clients.