How To Guides and Articles

How to guides, tutorials and articles for you to learn video production and video marketing for business, classroom and teaching!

iPhone iMovie Video Camera

5 Must Dos to Create a Successful iPhone Video

So you' ve got the ultimate all-in-one production studio in your hand, the legendary iPhone. And yo've heard you can do video with it. Really good, high resolution video. Awesome! Now what? How...
DIY Newbie Photographer Videographer

Going Pro vs DIY Video Production: A Producer’s Take

New Jersey producer Ellen Friedland conversed with us about the core two production paths that many first time marketers encounter; going solo and producing a do-it-yourself (DIY) video production, or, hiring...
Time-lapse Photograph Traffic

Using Time-lapses for Corporate Video Marketing

Time-lapse photography - and video - has really exploded in popularity over the past few years, primarily down to the widespread availability and low cost of digital cameras. I'll touch more on...

Social Media Etiquette: Going Social with Sharing

Online decorum, or, social media etiquette is a hotly debated topic – and rightfully so! Say too little, and your audience can assume you are ignoring them or their requests, say...

Social Media Video, Terri Davies Interview

Social Media ace shares success tips how Video Marketing and Social integrate! Terri Davies of Sociability: "Relationships are the foundation of business, and always have been..." Davies demos methods that video...
Face to Face Meeting Over Video

Human Resources and Strategic Planning: Create a HR Video Library

Week three of Ellen Friedland's series 'Tips for Corporate Video Production' hosted by New York video producer, Ellen Friedland! Once a week, a new set of tips will be published on...

Why You Should Create Online Video Content for Exposure

You thought you had your marketing communications under control. White papers, case studies and webinars - no problem. Your blog is generating traffic, your email campaigns and CRM system are working, and...

Going Green: Compositing Advantages for Video Advertising

Cinema is the art of illusion. Make-believe is at the core of film as an art form and as a form of expression. Since the early history of cinema, visionaries like...
Common Newbie Video Production Mistakes and 4 Ways to Improve Production Value

Common Newbie Video Production Mistakes: 4 Ways to Improve Production Value

You’ve got a great idea, and you know how to tell it right, and need to make a video. But your video sucks. Something is off, but it’s hard to tell...
City Skyline Power Outage

Editing Deadlines & Preparing for Power Outage Emergencies

Week nine of Ellen Friedland's series 'Tips for Corporate Video Production' hosted by the New York video producer herself! Back from last week, and once a week, a new set of...