How To Guides and Articles

How to guides, tutorials and articles for you to learn video production and video marketing for business, classroom and teaching!

Online Video Marketing

Video Pre-Production: Planning Before a Video Shoot

Video marketers will find success in a well-planned production that boasts the same behind-the-scenes organization as a Hollywood production. The pre-production stage of your video is just as important as the...

Social Media Etiquette: Going Social with Sharing

Online decorum, or, social media etiquette is a hotly debated topic – and rightfully so! Say too little, and your audience can assume you are ignoring them or their requests, say...
Video Camera Operator

Career Minded? Some Rewarding Alternative Job Suggestions for Aspiring Student Videographers

Recent college graduates, who earned a degree in videography or design may find the recent job market disappointing. Disappointing perhaps, but a fact, nonetheless. A fact which we feel we need...

Going Green: Compositing Advantages for Video Advertising

Cinema is the art of illusion. Make-believe is at the core of film as an art form and as a form of expression. Since the early history of cinema, visionaries like...
Top 3 Recommended Cinematography Gear for Video Production

3 Pieces of Recommended Cinematography Gear for Video Production

As a film professional, why is important that an immediate level video producer have decent gear - not beginner gear, but doesn't need full-on film-gear? Karl Schoepp: It is important for a serious...

New 4K GoPro Gets the Shot

GoPro Cameras are small, sturdy, wearable devices with up to 4K resolution and up to 120 frames per second that enable users to capture awesome quality active footage. These capable still-and-video camera devices...
Know Your Audience

How to Get Social Posts to Get Shared Organically

Here are the three ingredients that make a good post go ‘social’ and have people legitimately engage! Images: Post a photograph with every post People are visual, and we respond to imagery and...

Back to Basics: 3 Essentials of Video Advertising Online

The explosion of mobile video apps like Vine and Instagram have forced advertisers to adapt to significant changes in the video advertising realm. Mastering the new mobile video platforms, along with...

Tips from the Pros: How to Get the Edge on Other Video Marketers

Both small and large businesses alike are using online video marketing to reach new audiences. According to Dr. James McQuivey of Forrester Research, just one minute of video is worth 1.8 million...
ENG Video Camera and Arri 1K Light

Shady Business: Strong Video Storytelling Requires Solid Lighting

Anyone can point and shoot. Nowadays, most every company, from mom-and-pop shops to multinational corporations, shares their stories through some type multimedia. But to refine your approach to creating professional promotional videos,...