Background music can make or break a marketing video. Music shapes how an audience experiences a video. It contributes towards creating the tone and mood of a video and will contribute to the perception of your business that the viewers develop while watching. Music shouldn’t be an after thought. It is important to be aware [...]

Neil Davidson shares examples of how to create a winning video marketing strategy through… Rule Breaking! Touching on two examples using Dyson and Zappos, Davidson illustrates how NOT playing it safe can really pay off! The Internet is awash with video content. Most markets are over-crowded or at least feel that way. It is difficult [...]