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Author Archive

Getting Proper Permission and Releases for Video Production

Sep 26, 2012 1 Comment by

Disclaimer: This article does not represent legal advice Without wanting to put a damp squib on a brilliant idea – have you thought about the permissions you might need to fulfil your brief? Seeking permission to film is a key part of the pre-production stage of video production – without proper permission, ugly legal action [...]

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Video Production Plan: What does Success Look Like?

Aug 23, 2012 2 Comments by

Wander around the underwear section of any department store and you’ll be confronted with a whole selection of ‘briefs’. From thin skimpy briefs (that barely cover the important bits) to elaborate flowery briefs (that have more style than substance). What we all really want to find are the cool, sensible briefs – practical yet exciting; [...]

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The Ultimate Trifecta: Use Video to Convey Complex Ideas @luanwise

Jun 24, 2012 3 Comments

According to Wikipedia ‘A Picture Tells a Thousand Words’ refers to a concept that a “complex idea can be conveyed with a still image”, it also aptly describes one of the main goals of visualisation, namely making it possible to absorb large amounts of data quickly. If that is the power of a still image, [...]

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Embrace B2B Opportunities for Video Marketing @luanwise

May 07, 2012 1 Comment

Since the birth of YouTube, video has changed the way people consume content online. Now the second largest search engine in the world (to Google), YouTube boasts over two billion searches per day. The rapid rise of social networking in the B2B space has also given a boost to the use of video as a [...]

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