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Back to Basics: 3 Essentials of Video Advertising Online

Video Playing on Tablet

The explosion of mobile video apps like Vine and Instagram have forced advertisers to adapt to significant changes in the video advertising realm. Mastering the new mobile video platforms, along with video content stalwart YouTube, is vital in the success of any advertising campaign. Advertisers are also using creative ways to make the user become a part of the advertisement: ... Read More »

How to Succeed at Video SEO

Part 1 - Top 10 Must-Have Video DSLR Accessories

Phil Nottingham, the resident Video Strategist at Distilled, shares with us how people like him think in order to get their videos to rank on the first page of Google: Original Article: How to Succeed at Video SEO Read More »

Tips from the Pros: How to Get the Edge on Other Video Marketers

World Social Video

Both small and large businesses alike are using online video marketing to reach new audiences. According to Dr. James McQuivey of Forrester Research, just one minute of video is worth 1.8 million words. VideoBrewery.com reports that 90 percent of online consumers said that videos were helpful in their decision to buy a product. If you’re jumping into the video marketing ... Read More »

Shady Business: Strong Video Storytelling Requires Solid Lighting

ENG Video Camera and Arri 1K Light

Anyone can point and shoot. Nowadays, most every company, from mom-and-pop shops to multinational corporations, shares their stories through some type multimedia. But to refine your approach to creating professional promotional videos, you really must design an environment with effective lighting. Think of the faces and voices you need to include in your video. You’d hate for their golden sound ... Read More »