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Tips from the Pros: How to Get the Edge on Other Video Marketers

World Social Video

Both small and large businesses alike are using online video marketing to reach new audiences. According to Dr. James McQuivey of Forrester Research, just one minute of video is worth 1.8 million words. VideoBrewery.com reports that 90 percent of online consumers said that videos were helpful in their decision to buy a product. If you’re jumping into the video marketing ... Read More »

Shady Business: Strong Video Storytelling Requires Solid Lighting

ENG Video Camera and Arri 1K Light

Anyone can point and shoot. Nowadays, most every company, from mom-and-pop shops to multinational corporations, shares their stories through some type multimedia. But to refine your approach to creating professional promotional videos, you really must design an environment with effective lighting. Think of the faces and voices you need to include in your video. You’d hate for their golden sound ... Read More »

The Pros and Cons of Animated Video Versus Live Action Video

The Pros and Cons of Animated Video versus Live Action Video

Whether you choose animation or live action for your explainer or advertising video will have an impact not only on the final product but on your time and finances. Having decided you want to make a video, and being sure of the strategy behind it, you should bear in mind that the medium you use will also have an effect ... Read More »

3 Detachable iPhone Lenses for Spectacular iPhone Video Production

olloclip 3-in-1 Lens System for iPhone

How many people do you see using a point and shoot camera these days? Not many! Que Publishing reports that this number is falling rapidly, with 45 percent of people opting to use smartphones instead of dedicated cameras! The iPhone 5c has a particularly powerful camera for smartphones, with 8 megapixels for the rear camera and a 2.2/f aperture. But ... Read More »