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The Pros and Cons of Animated Video Versus Live Action Video

The Pros and Cons of Animated Video versus Live Action Video

Whether you choose animation or live action for your explainer or advertising video will have an impact not only on the final product but on your time and finances. Having decided you want to make a video, and being sure of the strategy behind it, you should bear in mind that the medium you use will also have an effect ... Read More »

3 Detachable iPhone Lenses for Spectacular iPhone Video Production

olloclip 3-in-1 Lens System for iPhone

How many people do you see using a point and shoot camera these days? Not many! Que Publishing reports that this number is falling rapidly, with 45 percent of people opting to use smartphones instead of dedicated cameras! The iPhone 5c has a particularly powerful camera for smartphones, with 8 megapixels for the rear camera and a 2.2/f aperture. But ... Read More »

5 Reasons Your Promotional Video Absolutely Needs Narration

Know Your Audience

Promotional videos have carved their niche into modern marketing. These marketing videos convey a wide range of benefits from acting as high-end sales tools to pitching potential employees the benefits of working for a company.   Some videos are 2D animated, many include live action complete with on-screen actors speaking in front of the camera while some other videos use simple ... Read More »

6 Offline Marketing Methods In Addition to Online Video Marketing

Marketing Strategy

A decade ago the term “video marketing” would have pertained to video advertisements that one would watch on the television. Now the very first thing that comes to our mind when we talk about video marketing is online videos, especially YouTube. Individuals, small and large organizations have exploited the power of YouTube to grow their customers and audiences. Image source: ... Read More »