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Going Green: Compositing Advantages for Video Advertising

Karl Schoepp

Cinema is the art of illusion. Make-believe is at the core of film as an art form and as a form of expression. Since the early history of cinema, visionaries like Georges Méliès used technical innovations as an expressive tool to trick the eye and captivate audiences. Méliès, for example, used analog editing to amaze audiences in his iconic 1902 ... Read More »

3 Pieces of Recommended Cinematography Gear for Video Production

Top 3 Recommended Cinematography Gear for Video Production

As a film professional, why is important that an immediate level video producer have decent gear – not beginner gear, but doesn’t need full-on film-gear? Karl Schoepp: It is important for a serious video producer to invest in quality equipment rather than cheap beginner gear or knock-offs. Beginner gear often won’t last, can be dangerous, or won’t give you the results ... Read More »

Social Media Etiquette: Do’s and Dont’s with Social Communication

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No doubt you have seen cringe-inducing social media posts by your favorite brands. Sure, making mistakes is human, but, the issue is when the social media ‘twittersphere’ are unforgiving and will likely pounce on the opportunity to make fun of the occasion. Hashtag-jacking isn’t a pretty sight. #opps #mistake #recovery An error learning opportunity, but best to avoid if possible ... Read More »

New 4K GoPro Gets the Shot

Go Pro Hero4 4K Video Camera

GoPro Cameras are small, sturdy, wearable devices with up to 4K resolution and up to 120 frames per second that enable users to capture awesome quality active footage. These capable still-and-video camera devices are produced by a company that knows how to promote their products in very effective alternative ways! GoPro’s Crowd-Sourced Advertisements GoPro advertisements are crowd-sourced, submitted by the company’s customers ... Read More »